After selling UK dessert business Gü, James Averdieck did some TV work but missed the cut and thrust of the grocery sector. In 2013, he bought Bessant & Drury, a UK dairy-free ice cream maker, a fledgling firm that formed the foundations of The Coconut Collaborative, a growing company selling dairy-free yogurt, desserts and ice cream domestically and overseas. Dean Best caught up with Averdieck to find out about how his latest venture is developing, the company's cautious approach to international expansion and his ambitions for the business.
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