How can food manufacturers tap into the growth of the online channel? It is a question on the minds of many a boardroom, even in markets like the UK where the channel is relatively developed. Moreover, in such a fast-growing part of the market, how will shopper behaviour develop? How will technology evolve? Doing business online is a challenging mix of adapting to the present and being ready for the future. Dean Best met Steve Millard, the head of Arla Foods' e-commerce and digital unit in the UK, to find out more about how the dairy co-op is faring online.
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